Code of Ethics

The Advanced Medical Technology Association's (AdvaMed) Board of Directors has embraced an ongoing commitment to promote ethical interactions among medical technology manufacturers and health care providers. The logo is a visible symbol of medical technology manufacturers' commitment to the AdvaMed Code of Ethics and will let health care professionals know at a glance that they are dealing with a company that strives to meet the ethical standards reflected in the AdvaMed Code and has an effective compliance program in place.

Semprus BioSciences is a proud supporter of the Code of Ethics on Interactions with Health Care Professionals.

On Dec. 18, 2008, AdvaMed's Board of Directors unanimously approved a major update of the Association's Code of Ethics. The revised Code, effective as of July 1, 2009, further clarifies and distinguishes between appropriate and inappropriate activity between health care professionals and representatives of AdvaMed member companies. It also presents non-member companies with an opportunity to adopt the AdvaMed Code's principles and unite industry in addressing common issues in a consistent manner.

AdvaMed's revised Code expands into important new areas, including:

• A new Code Compliance section under which a list of companies that certify their adoption of the Code will be available for public review on AdvaMed's Web site.
• An explicit prohibition on providing entertainment or recreation to Health Care Professionals (HCPs). The changes prohibit gifts of any type -- including all non-educational branded promotional items -- regardless of value.
• Guidelines that allow for companies to enter into royalty arrangements with HCPs in exchange for substantial contributions that improve medical technologies.
• A new section addressing Evaluation and Demonstration Products that sets forth appropriate parameters under which companies may provide no-charge products intended to educate both HCPs and patients on newer or improved medical technologies.
• An expanded section addressing the provision of objective reimbursement, coverage and health economics information to HCPs in order to improve patient access to medical technologies. Additionally, AdvaMed has revised current Code sections to provide greater clarity and rigor in areas such as consulting agreements, company-conducted training and education for HCPs, and research and educational grants, among other key areas.

To download the revised and restated Code of Ethics, click below.